Google Pay brought innovation and fan engagement together through an exciting AI-powered live printing experience at an IPL screening event in Koramangala, Bengaluru. Guests could simply pick a T-shirt or cap from a custom vending machine, enter a creative prompt, and watch AI generate a unique design in real time. The artwork was printed on-site instantly, creating a highly personalized and interactive brand experience. This live AI printing activation transformed ordinary event merchandise into one-of-a-kind keepsakes, making the event memorable for every attendee.
The atmosphere felt like a mini stadium filled with energy, excitement, and creativity. Combining AI-generated artwork, live T-shirt printing, live cap printing, and real-time personalization, the activity delivered exceptional audience engagement and strong brand visibility for Google Pay. As brands continue to look for innovative event engagement solutions, AI-powered merchandise printing is emerging as one of the most effective ways to drive participation, social sharing, brand recall, and lasting customer connections at corporate events, sports screenings, product launches, and brand activations.
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