InkWynk performed an innovative AI-powered live printing experience at a high-energy IPL screening event on Park Street, Kolkata. Attendees could select a T-shirt or cap from a custom vending machine, enter their own creative prompt, and watch AI generate a unique artwork instantly. The AI-generated design was then printed live on the selected merchandise, creating a personalized keepsake and an engaging brand interaction. This seamless combination of AI technology, live merchandise printing, and audience participation made the event a standout experiential marketing activation.
The vibrant atmosphere of Park Street added to the excitement, with cricket fans enjoying a unique blend of entertainment, creativity, and personalization. Through live AI T-shirt printing, custom cap printing, and real-time design generation, Google Pay created a memorable brand experience that encouraged participation, social sharing, and lasting brand recall. AI powered event activations like this are redefining corporate event engagement by combining technology, personalization, and live printing to create meaningful connections with audiences.
